My final assessment was event design; I was required to create the brand identity for the festival and apply it to appropriate deliverables, as well as develop a way-finding/navigation solution for the event. DAZE Festival is a unique 2-day music event showcasing a diverse range of artists from genres such as pop, rap, grime and more.

I was inspired by popular international festival Lollapalooza, which features bright colours and quirky graphics. All illustrations are hand-rendered by me using Procreate.

The target audience for this project is young, outgoing (a little bit wild!) adults who enjoy partying, music and socialising.

Typography: Niveau Grotesk font family by Hannes von Döhren.