This product launch aims to create a unique and innovative collaboration of two New Zealand brands; Goodness Kitchen (delicious frozen fruit) and Young & Co (fruit-fusion wines). The project will encourage consumers to enjoy the 'cherry yummy combo' of Young and Co's Cherry Bomb Pinot Noir and Goodness Kitchen's Cherry Choc Bites, ultimately providing an elevated experience for wine and chocolate lovers alike.

I was tasked with devising a comprehensive retail solution that seamlessly integrates the two products into a cohesive package for a captivating campaign, all while preserving the essence of Young & Co's identity. With recent changes in New Zealand's alcohol legislation impacting wine sales, this collaboration presents a timely opportunity to reignite consumer interest and drive sales for Young & Co.

The primary target demographic for this product launch is young, outgoing females aged 25-35, who are fun, upbeat, creative and 'a little bit wild'.

I had great fun with this project - I highly recommend trying this delicious combo if you haven't already... it's absolutely divine!

Original photo credit: Canva
Typography: Neue Kabel font family - Rudolf Koch, Marc Schütz, published by Linotype.
Josefin Sans font family - Santiago Orozco.